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ruben.maritime

The first web2.0 spanish blog about Maritime Affairs. El primer blog web2.0 español sobre el sector marítimo.

Indian cruises look to the east

MUMBAI – Star Cruises India is anticipating a 50% growth in the domestic cruise market this season. In 2005-06 the venture welcomed 70,000 passengers; the new SuperStar Libra season begins in mid-October. According to Star Cruises India general manager Suresh Khatib, the company is planning to target its marketing campaign on second-tier cities – currently Star Cruises promotes its sailings in Mumbai, Delhi, Chennai and Bangalore where per capita income is higher. In addition the company will explore new ports on the east coast from Chennai and Visakhapatnam. The fly-cruise sector is expected to grow by 15-20% over the 40,000 who joined the ship after a flight last year. Star Cruise has been operating a subsidiary in India for eight years, but only recently committed tonnage to that market.

 

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