easyCruise: Stelios bids for new distribution channel [UPDATE]
easyCruise sales and marketing director Paul Ellerby has said that eBay’s success in shifting hotel stock was one of the reasons behind the decision to link with the global auction giant.
‘Our product sits quite closely in terms of price-point with the short-break hotel says that are selling well on eBay,’ he explained.
Another reason was the ‘enhanced distribution in markets we are already active in’ as well as new territories. Ellerby revealed that while the bulk of bookings come from Europe, USA and Canada, easyCruise.com has seen taken bookings from ninety different countries.
The easyCruise inventory is hosted and fulfilled by German-based Cultuzz, which is currently provides the technology for eBay’s hotel auction content. Ellerby conformed that easyCruise2’s river cruise product would be sold through eBay, with easyCruise1’s Caribbean itinerary added shortly.
Next summer the brand will expand further when its franchise partner Louis Cruises begins easyCruises around the Greek islands. This content will also be distributed through eBay.
Via e-Tid.com
‘Our product sits quite closely in terms of price-point with the short-break hotel says that are selling well on eBay,’ he explained.
Another reason was the ‘enhanced distribution in markets we are already active in’ as well as new territories. Ellerby revealed that while the bulk of bookings come from Europe, USA and Canada, easyCruise.com has seen taken bookings from ninety different countries.
The easyCruise inventory is hosted and fulfilled by German-based Cultuzz, which is currently provides the technology for eBay’s hotel auction content. Ellerby conformed that easyCruise2’s river cruise product would be sold through eBay, with easyCruise1’s Caribbean itinerary added shortly.
Next summer the brand will expand further when its franchise partner Louis Cruises begins easyCruises around the Greek islands. This content will also be distributed through eBay.
Via e-Tid.com
Etiquetas: cruise market, cruises
This entry was posted
on martes, octubre 24, 2006 at 6:14 p. m..
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