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ruben.maritime

The first web2.0 spanish blog about Maritime Affairs. El primer blog web2.0 español sobre el sector marítimo.

Stelios bids for new distribution channel

23 Oct 2006

A new deal announced this morning enables eBay users in eight global markets to book easyCruise on the auction site.

Stelios Haji-Ioannoum, easyCruise founder, said: ‘easyCruise is a pioneering brand which consistently fights against the norm in the cruise industry, both in terms of our offering and our prices, so to be the first to offer this service on eBay is a natural continuation of the brand for us.’

The deal will see eBay users being able to buy cruises on both an ‘auction’ and ‘buy it now’ basis. It will be available on eBay’s sites in UK, Germany, Italy, Switzerland, Austria, India, USA and Australia.

The easyCruise offer on eBay covers its summer Med cruises, with its Caribbean itinerary available within the next few weeks. Hlland and Belgium river cruises are also for sale.

The exclusive deal has been facilitated by Cultuzz, the only global technology company able to launch content live on multiple eBay market places simultaneously. Michael Hughes, Global Director of Sales & Marketing commented: “This deal will see easyCruise available in local currencies and local languages simultaneously.’

Karim Lankarany, Senior Category Manager, Travel at eBay said: "The cruise offers by easyCruise will make an excellent addition to the growing range of travel products on eBay."

Via e-Tid.com

 

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